What is Home Staging?
Today selling a home has become a long and tedious task. Banks, real estate companies, and private individuals are looking for new strategies to seduce the interested client quickly. One of them is home staging. The goal of home staging is to get the most out of a home for sale by means of visual optimization.
"The decision to buy a home is made in the first 90 seconds of the visit."
An empty house always looks smaller, cooler and less welcoming, which reduces the impact of the visit and the opportunity to get the "crush" of a potential buyer. The potential buyer needs to be able to imagine living in their own home.
Home staging is not the same as decoration or interior design; it is not a question of putting the home to the owner's liking, but of bringing it closer to the taste of all possible buyers, creating more neutral environments, making the most of the available space and lighting.
Until now, real estate companies and private individuals had been renting out the furniture for this purpose. Today, however, the latest trend for home staging is the use of cardboard furniture for show flats or antique furnishings.
How to Strategically Group Furniture in Home Staging?
We know that the presentation of a property contributes to a successful sale. A key part of home staging projects is the redistribution of furniture in a house. Put yourself in the situation: you are the potential buyer and you are entering for the first time in the living room of the flat you are coming to visit - what do you see, a huge sofa or a huge living room? We are interested in seeing the latter. The following are some tips to learn how to group your furniture and maximize the appeal of your home for sale.
Create Environments by Grouping
The living room may not be that big, but you can create different environments within the same room forcing the view to flow from one side to the other. Each room should have a main activity, but you can include secondary environments using the furniture and belongings you have at home. For example, a study area in the bedroom, a reading corner in the living room or a play area around the fireplace. In addition, by areas’ grouping, you are also marking the transit through space. Make sure that there is enough maneuvering aisle and that you do not have to step aside to move from one area to another. All this will contribute to creating a feeling of spaciousness and comfort.
Determine Which the Focal Point Is
The focal point is the place where we focus our attention when we enter a room, and therefore, it must remain completely clear, without any furniture that hinders your view. Whether it is a window with a view, wooden beams on the ceiling or a large fireplace, we must highlight it and enhance it with elements that draw attention to them: the dining table centered on the window, a striking hanging lamp or sofas around the fireplace, to give an example for the cases mentioned.
Separate the Furniture from the Wall
There is a general tendency to stick furniture against the wall. You may think it's the most comfortable and practical thing to do, but in our case, it's all about staging. Therefore, if dimensions permit, separate sofas and armchairs from the wall and group them around a coffee table to suggest a conversation scenario. Space will appear larger and more livable.
In Favor of Symmetry
The symmetrical distribution patterns are pleasing to the eye and produce a sense of balance and calm. Use them in living areas or bedrooms to achieve the desired ambiance.
Avoid Back Furniture
When you do home staging, you have to make sure that the furniture is facing us when we enter the room. Although there is no point in sitting with our backs to the window, in our case we are staging a show, and therefore we must welcome the audience by placing the seats in front of them.
Well, you see, the distribution does a lot, so try to let your imagination run wild by rearranging your furniture, or even changing rooms. Just because you bought that armchair for the living room doesn't mean you can't create a cozy reading area in the bedroom. And why not give new life to that table that you barely use and that can be used as an office in a corner of the living room. There are lots of combinations you have never thought of before that will help you set the mood and make your home more attractive.
The purchase and sale of second-hand homes have boosted spending on home improvement. Families have increased their budget by 5% to prepare their homes before introducing them into the real estate market. In this conditioning process, both private individuals and real estate agents are opting for the home staging technique. That is, to get the most out of the home for sale or rent through a process of improvement or adjustment.
First impressions also count, and very much so, when buying a home. The properties for sale must not only seduce but also stand out. In a growing market, standing out from the competition ensures that you sell your property faster and, in most cases, at a more attractive price.
There are two key areas that focus the attention of the potential tenant or buyer in the process of finding a home. According to the experts consulted, the kitchen and the bathroom are the most important rooms. At the rental level, the kitchen and the bathroom are the main to determine the tenant; if the owners want a good profile, a good product is needed. One of the main mistakes made when selling or renting a home is to maintain its condition. Furniture spoils with the passage of time and decoration can add a year to the home. And that's for potential tenants to see.
If you’ve purchased or rented new furniture but feel difficulties with your home staging, you are always free to ask Pronto Assembly to help you with it. We’ll assemble any kind of furniture at the fast and responsible manner. Be sure, our team of professionals will provide you with excellent home staging experience!